Online reviews open the door to consumer engagement and loyalty. In the current times, a brand’s online reputation serves as an easily accessible, real-time public proof of successes (or failures). With a click and a quick glance, ready buyers can view countless star ratings on marketplaces, or a flip through dozens of reviews on Google, before deciding their purchase.

 

Businesses of all sizes must build strong brand trust to convert a cold customer into a long-term brand advocate which is often achieved by creating impeccable online and offline customer experiences. No matter your industry, online reviews can significantly impact your ability to build trust, convert potential customers, and ultimately achieve long-term success.

 

A recent analysis by Chatmeter revealed that 90% of consumers surveyed said positive online reviews influenced their buying decisions, and 86% said negative reviews had an influence. With a strong reputation management strategy and process, you can get more customers to submit online reviews, receive better reviews and build more authentic connections to drive growth and revenue.